POCARI SWEAT is an Ion supply drink that contains similar minerals to the fluid in our body which can quickly replenish the sweat that we lost from doing activities. In Thailand, the general conception was that POCARI SWEAT is a sports drink for sports people, but in fact people lose water from their body through daily activities, not just after a workout. Sleeping or drinking too much to the point of having a hangover can be source of body water loss.
We then created a visual impact which creates a new impression for the brand and evoke attention through the details of the craft from the idea conception in order to clearly convey that “every drop of sweat lost from every activity can be replaced with the POCARI SWEAT bottle in your hand”. The memorable visual image will remind the consumer that this product is there for the moment of losing sweat from all activities, not just from sport or exercise.
Because pores exist all over our body, we went with a hand painting technique to create a millimeter-scaled illustration. We drew the details of each drop of sweat that form a shape of a human body showing no skin to emphasize the message that every drop of sweat is replaced by the product that we incorporate into the work.
Our team studied the realistic aspect of sweat from a macro image of sweat to render the most realistic image, the shape, the light and shadow, the size or even the movement of sweat from different angles. Even the water in the bottle is an illustration which has a different texture. All these details create a value in the artwork, resulting in an artistic interpretation of losing sweat, rather than a commercial artwork. This artwork invites people to come and have a close-up look at the details while at the same time creates an impact to those looking at it from a distance.
