Baku Jazz Festival
Task – creation of rebranding for the further development of the annual event Baku Jazz Festival in a single style/concept, so that the brand is associated with a quality product, effective and interesting event in an Azerbaijani city, professional musicians and the largest music community – jazz!
Jazz, musical form, often improvisational, developed by African Americans and influenced by both European harmonic structure and African rhythms.
One of the most important and ancient architectures of Baku is the Maiden Tower which is the element of the logo.
Shabaka Hutchings performs in the Netherlands in April 2018
Photo of the Maiden Tower by Iltun Huseynli
Technically, any instrument can be used to play jazz, but the most popular and used most often are saxophone, trumpet and guitar which I used in the logo and pattern (in illustration style).
When you think about jazz, bright, exciting colours always come to mind.
What does orange symbolize? A mix of red and yellow, orange combines the passion of the former with the positivity of the latter. Bright and vibrant oranges are fun colours that burst with youthfulness, energy, and happiness. They inspire creativity and uplift people's moods like jazz does.
The colour purple is associated with a variety of meanings, including wisdom, creativity, royalty, power, ambition, and luxury. It can also represent magic, extravagance, peace, pride, independence, and mystery.
Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.
Yellow is a colour associated with sun. It symbolizes optimism, energy, joy and happiness and jazz brings all these emotions.
Printed T-shirts are perfect for going to a festival or casual wear.
Thank you for your attention and listen to more jazz 🎵
