NaftaGaz is an independent oilfield service company active in constructing wells of all types and any complexity. Unlike the heavy competitors in the industry, the company is agile, modern, with a sharp focus on environmental and social responsibility. NaftaGaz approached us to develop a solid-looking yet inspiring and colourful website capable of truly representing the heart of the company — care about the employees and the nature, reliability and technological advancement as a business partner, and a visionary business perspective.
NaftaGaz, a large and modern oil&gas enterprise, places employee safety and wellbeing at the top of its priorities. The people are the focus of the company’s attention, and this was one of the main goals we had to achieve with the company’s corporate website design — creating communication that showcases employees as the heroes that move the company forward. Besides the employee focus, the company places all components of the ESG agenda among its key strategy elements, which we also highlighted on the corporate website.
While working on the NaftaGaz corporate website design, we’ve tried to create a rich emotional atmosphere for every topic: company presentation, social responsibility, and services presentation. All that is necessary to make the user experience authentic and relevant. For the homepage and services section, we created cutting-edge 3D illustrations using WebGL technology that renders 3D graphics right in the browser without any extra software components. Such ideas help make the corporate website design exciting and fresh, although the overall look and feel of the website remain formal and serious.
For every corporate website design project, we start with a thorough analysis of the client’s marketing and business strategy, organisation, competitors, and customers. A corporate website is an extension of a general marketing communication strategy. It should help the company win new and work with the existing customers by reflecting on what the company stands for, why the product or service is worthwhile and how it feels to be doing business with the company. Such an approach guarantees that the website is genuinely original and communicates a message that is unique to the client’s business.
After the strategic immersion into the customer's business, we create a thorough UX prototype of the website — a detailed website mockup with all functional features and content blocks. That helps the client understand how the website would look and act before we start any visual design work. For more details, to read our guide on how to start the corporate website development project. And make sure to visit our website for more examples of award-winning corporate website design.
