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    In march 2013, i was hired by St. Elmo’s Berlin to come up with a design concept for a new Olympus camera. The focus of this pitch was on creativ… Read More
    In march 2013, i was hired by St. Elmo’s Berlin to come up with a design concept for a new Olympus camera. The focus of this pitch was on creative people that need an small camera that is better than their cellphone and smaller than a full DSLR. This was the market Olympus OMD was going for and i had to find a way to target them. Stay Focused was the key theme and the visual i was looking for was to use graphical elements from the printing process as a way of playing with the visual focal point. This way, i could play around with the focus, reinforce the message and have strong visual elements for the other advertising elements. The Stay Focused website would be filled with interviews of key creative people showing how their lives got better after they started using the new Olympus OMD cameras. Below you can see the designers and creative people we were looking forward to include on this campaign. None of them were contacted and they never saw this pitch before. I hope nobody sues me. This was my first advertising project focused on the european market and i wasn’t very happy when i was informed that the pitch wasn’t successfull . But, since i like the way it was designed and conceptualized, i decided to include it on my portfolio. Read Less
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