How the introduction of Spotify Canvas has helped listeners stream longer
How introducing a moving element to Spotify has allowed musicians to reach a higher number of streams and shares.
Merging Visuals and Sound
The introduction of Spotify Canvas has meant that listeners are no longer just listening to music on spotify, but also seeing visuals as well. The implementation of this element has seen rises in streaming and sharing numbers. If the song has a canvas it can be seen to increase the number of streams and also the number of shares. When a listener shares the song to their instagram story the canvas shares with it.
Introduction of Graphic Designers to Soundbetter
Through the introduction of spotify Canvas Graphic designers have now been added to Spotifys marketplace for musicians known as Soundbetter. This platform had previously allows musicians to connect with singers, producers, songwriters and many other prefessionals but now have a Canvas artist section as well. The introduction of this means that designers have a new way in which they can design for musicians. Instead of just designing a static album cover they are able to design a moving image for the music as well.
Creating a world for music
The introduction of Spotify Canvas also has allowed designers and musicians to work together to further explore the visuals and even world's that their music creates. For example musician Dua Lipa created an animated world through Spotify Canvas on her most recent album: Future Nostalgia. Each song has a new canvas that demonstrates an animated version of herself in space. Through the introduction of this element it has allowed her to connect her music to this world.
