Hearing-impaired individuals often struggle to express themselves in writing and comprehend what they read, due to the difference between the Turkish sign language and the grammatical structure of written Turkish. In other words, they know and feel but can't convey it "in words."

The FIAT Inclusive Movement Platform is introducing the "İyiye İşaret" (A Sign for Good) digital platform, contributing to hearing-impaired individuals communicating in understandable Turkish in a written form for the first time in Turkey.

To celebrate this great news across Turkey, convey the daily experiences of hearing-impaired individuals with accurate insights, and create awareness about the "İyiye İşaret" digital platform, we decided to showcase the exciting, indecisive, and heartwarming process of a hearing-impaired young girl expressing her feelings to her crush in our advertisement film. While doing so, we focused on the young girl's efforts to express her feelings in a romantic way by adding her emotions to the poem "Anlatamıyorum" (I Can't Explain) by one of Turkey's most important poets, Orhan Veli. We turned the "Anlatamıyorum" poem into the music of our film with a special composition and interpretation by Mor ve Ötesi, one of Turkey's most famous rock bands.

As a result, our film reached millions of views during its broadcast and received emotional, enthusiastic, and heartwarming comments from users.
Recognizing the value of this digital platform, Turkey's most-watched television channels brought "İyiye İşaret" to their main news bulletins along with our film.
The awareness of the "İyiye İşaret" digital platform spread not only to hearing-impaired individuals but also throughout Turkey. Even after the expiration of our copyright, people loved our film so much that many different internet users continued to share it from their accounts on YouTube and other social media channels.

The most beautiful result is that hundreds of thousands of hearing-impaired individuals learned the way to easily express their emotions and thoughts in written communication through the "İyiye İşaret" platform.

For those curious, here is a translation of the famous "Anlatamıyorum" poem and our film's music:

You are calm; you have some trouble
You've turned the world upside down on your own
Do you know something?
I've been like this since I was born

How much I've hidden in my dreams
How much sorrow loaded on my shoulders
If I drink something, solve the problems
Will it work? Will it work?

I know there is a place
Where everything is possible to say
I've come quite close
I hear, I can't explain

What happened?
Everything got mixed up...