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About

About

La Fournette Identity
Published:
La Fournette – Authentically French, Uniquely Different
 
The La Fournette brand image is defined by its "authentically French, uniquely different" approach to the traditional French bakery and cafe. La Fournette brings generations of expertise and craftmanship and blend it with new ideas, culture and spirit. The brand image connotes the warmth, freshness and quality of its products and its people. 
 
Brand Identity • Strategic Design Consulting • Website Design • Packaging • Signage • Marketing Materials
The "F Circle" logo is applied to signage, packaging and used as a secondary graphic element. The "Bakery and Cafe" wordmark is reserved for the storefront locations. 
Branded Expressions
Signage and Displays
Lafournette.com
La Fournette has a heritage that spans four generations, back to its roots in the small Alsatian village of Schnersheim, France. The use of these 19th century engravings was inspired by the founder's childhood 
as he rode his bike through town delivering fresh baked goods as a boy. These illustrations have become synonymous with the "Authentically French, Uniquely Different" brand positioning.