Forestry Wool was born on one of New Zealand’s remote beaches, Te Arai (Forestry beach) outside of Auckland. Surrounded by thick green forest and farmland. Inspired by the restorative power of nature, and the ability of sheep to regrow their wool every year, they create ethically sourced wool blankets, woven with natures finest raw material.
We worked with the founder Virginia Star Busmann to design and new e-commerce experience and editorial look book. The design style is intentially restrained in order to showcase the graceful photography and natural beauty of the blankets.
Photography by Leonie Sinden-David
Development by Bode Contagion
Branding by 1/1 Studio