BAR MARIE
MECHELEN, BELGIUM
Design a bar with its own identity, which has the same purpose as our magazines: tell stories, inspire and inform. We went to work for media publishing company Sanoma with that mission, as they wanted their head office entrance lobby to be more than just a reception desk. The result is a bar concept with different zones such as the “sections” of a magazine. The bar provides the same feeling as the Sanoma magazines to visitors, readers and its own staff. When you enter the place it must feel like looking through a magazine.
We used a lot of graphics and typographic elements. We also added accessories that visitors can actually buy. The interior is a collage with something for everyone, a mix of different features and styles that cannot be captured in one word. It became anything but a classic media café.
Design by Simone Pullens & Maarten Groven
Graphic design by Fre Lemmens
for Creneau International
