Swiss Chalet was looking to redesign their website. I ended up redefining the language for the entire brand. Swiss Chalet is an iconic Canadian brand, but their website didn’t live up to it. We delivered not only a website but online ordering, customer reviews and share functionality. The client was so impressed with our work, the language we introduced was implemented company-wide, impacting in store, dm, and online material. Who’d have imagined a sassy brit would set the tone for such a Canadian brand.