Infinitus media
Corporate identity for a freelance marketeer
Infinitus media, is a brand which I created from scratch and which I was given a lot of freedom to create. The name, which I decided on was derived from the word “infinite”, but we changed it to its latin name “infinitus” because my client liked the latin twist.
The reason I described it as “infinite” was due to the fact that the owner covered what felt like an infinite range of media services, and it was a concept to help compartmentalise the company due to the fact that my client is a freelancer who’s services include photography / videography, SEO, social media marketing, web design and more.
With this decided concept, I was then left to create a solution for a logo icon which represented the word and the company. After some sketching and analysing of the infinite symbol I decided to create one which overlapped with another essentially creating a chain, to symbolise the infinite connection between the subsidiary company. I then linked this with the smart and classic san serif typeface - Niveau Grotesk.
