Inspiration
标识的设计灵感来源于一张18世纪的咖啡贸易规划地图，我们希望将“地图”一词所代表的冒险精神与品牌名的含义连接起来。通过将地图上的文字的笔画特征转译成当代设计语言，风格强烈的衬线形式作为品牌的识别线索，呈现出复古和现代相融合的品牌形象。
Inspired by an 18th century map of coffee trade planning, we wanted to connect the adventurous spirit of the word "map" with the meaning of the brand name. By translating the stroke features of the text on the map into the contemporary design language, the strongly styled serif form serves as the brand identification clue, presenting the brand image of retro and modern integration.
Background
FOUNDERS的名字来源于冒险家精神，以持续探索咖啡风味为己任。精心挑选的咖啡豆配合量身制定的冲煮策略，主理人以不断钻研的手冲技艺，试图去探索关于咖啡尚未被涉足的秘境。
The name FOUNDERS comes from the spirit of adventurers, whose mission is to continuously explore the flavor of coffee. With carefully selected coffee beans and tailor-made brewing strategies, the manager tries to explore the unexplored secret of coffee by constantly studying the hand brewing technique.
