ABOUT 韩井®
苏派兼香
好水酿好酒，韩井酒业位于酒都宿迁，洪泽湖天然湿地自古便是绵柔好酒诞生之地。韩井®所拥有的百年好井独特优势，更是为酿造提供优质原料基础。
宿迁拥有悠久的酿酒历史，以传统古井水酿造美酒，并延续至今。品牌立意于高端白酒市场，希望突破传统束缚，如何用现代审美塑造江苏地区兼香品牌产品的独特性和价值感，成为韩井®的新时代发展的思考重点。
ABOUT Hanjing®
Suzhou Flavor
Quality Chinese Baijiu comes from quality water. Hanjing is located in Suqian, the capital of Chinese Baijiu, where the natural wetlands of Hongze Lake have been the birthplace of quality Chinese Baijiu since ancient times. The unique advantage of the century-old well provides a high-quality raw material base for the brewing of Hanjing®.
Suqian City has a long history of Chinese Baijiumaking, and brewing flavor Chinese Baijiu with ancient well water is a tradition that continues to the present day. Hanjing® is positioned as a high-end Chinese Baijiu, which is committed to break the traditional bondage. How to use modern aesthetics to shape the uniqueness and sense of value of the Jiangsu regional flavor brand products has become the focus of thinking in the development of Hanjing® in the new era.
Designed by OCD
白酒美学呈现
整体的视觉表现华贵金和素雅白为主色调，通过细致的插画艺术表现韩井®独家酿酒技艺图，直观生动的展现韩井®品牌悠久的酿酒文化。
引自水肥土沃淮河流域，承韩井遗址古风，OCD甲古文创意从韩井酒专属的「井」文化出发，结合苏式传统美学底蕴，以酒为窗，开创苏式兼香新典范，打造韩井®专属视觉符号。
Designed by OCD
Aesthetic Presentation of Chinese Baijiu
The packaging is dominated by gold and white, which is both luxurious and elegant. The delicate illustration art expresses the exclusive brewing skills of Hanjing®, visually and vividly showing the long-standing brewing culture of Hanjing®.
Hanjing® is born in the Huaihe River basin and possesses the ancient style of Hanjing site. Inspired by Hanjing's exclusive "well" culture and combined with the traditional aesthetic heritage of the Suzhou style, OCD used the wine as a window to develop a new paradigm of Suzhou style and flavor, and create an exclusive visual symbol for Hanjing®.
「漏窗」是苏州园林内最具代表性的建筑艺术，丰富了视觉层次感，展现江苏当地文化内涵，融入酿酒原料、井水、山脉等元素，突出韩井®优质的酿造资源与环境。
The "Leaky Window" is the most representative architectural art in Suzhou gardens, enriching the visual hierarchy and revealing the local cultural connotation of Jiangsu. Elements such as brewing raw materials, well water and mountains are incorporated to highlight the quality brewing resources and environment of Hanjing®.
轻奢韩井
产品呈现
「瓶盖」造型灵感源于古代井上用于打水的辘轳，螺旋手把模拟井边取水的轱辘，表达采用最深处的天然、纯净、无污染的水源。精致辘轳造型形成韩井®独有的视觉符号，强烈的金属质感与市场产品差异化，易于消费者记忆与传播。
Affordable Luxury
Product presentation
The cap shape is inspired by the ancient windlass used to fetch water from the well. The spiral handle simulates the wheel used to fetch water from the well, indicating the use of the deepest natural, pure and uncontaminated water source. The refined windlass shape forms the unique visual symbol of Hanjing®. The metallic texture is highly distinctive from market products and memorable for consumers.
「瓶身纹理」源于篆体“韩井”两字 与江苏地区门窗相结合，采用浮雕工艺围绕在瓶身，质感更加细腻，手感更加舒适，以符合时代审美的高颜值诠释了星级品味。
The texture of the bottle is derived from the two characters "韩井" in seal script and combined with the doors and windows of Jiangsu Province. It uses embossed carvings around the bottle, which is more delicate in texture and more comfortable, illustrating the high-quality taste with high aesthetic value in line with the times.
「盒底」设计呈窗格的样式，又似印章寓意责任与信用，代表韩井®对酒品质自信。
The bottom of the box is designed like a window pane, which also resembles a seal. It signifies responsibility and credit, and represents Hanjing®'s confidence in its quality.
「外盒」选用高档圆柱形铁盒，区分于市面上常见的纸盒，提升了包装的可持续利用率， 更加环保节能。
The outer box is a high-grade cylindrical iron box, which is different from the common paper box in the market. It enhances the sustainable utilization rate of the packaging, and is more environmentally friendly and energy-saving.
OCD甲古文创意通过创意融合产品的方式，揉合中式雅致与传统古典设计的现代风格，实现中国传统文化与韩井®酒之间的传承与转化，本系列产品包装设计还获2022年度德国 iF 设计大奖，取得国际评委团的认可，以酒为窗，展现苏派兼香型白酒美学智慧。
OCD combines Chinese elegance with the modern style of traditional classical design through a merging of creativity and products, which realizes the heritage and transformation of Hanjing® to Chinese traditional culture. The packaging design of this series was also recognized by the international jury by winning the iF Design Award 2022 in Germany. The aesthetic wisdom of Chinese Baijiu with Suzhou flavor is displayed by Hanjing®.
