In Motion Techniques II class, we were assigned to develop a 30 - 45 sec. animation for our final project. For this project we had a lot of creative freedom, so I decided to make a 45 sec. spot for Adidas Superstar sneakers. My purpose with this campaign was to develop a new idea of how they advertise this product but maintaining their brand identity.

 

With this campaign, the idea is to show how everyone is a superstar, not only famous people. Everyone has their own special thing, their own superstar within; from being a great dancer to being a great tennis player. Is not about how well-known you are, but how good and passionate you are. #IAMASUPERSTAR

 

I'm a Superstar - ADIDAS