Igor Kolomiiets's profile

Humans — a coffee place for humans

InDesign
Branding





Humans is a coffee place with its own virtual assistant. Both The assistant and the coffee shop are operated by OneReach.AI, a tech company busy developing conversational AI and based in Kyiv.

The idea is that by delegating mundane tasks and trivial interactions to the virtual assistant, both baristas and visitors of the cafe have more energy and time for networking, conversations and connecting in a meaningful way. 

In a sense, modern technologies give us more opportunities to focus on what's important — each other. We wanted to embrace this idea with a clean and low-fi visual identity. Thus give this small, but technologically advanced coffee place an opportunity, in its own small way, to become a celebration of us, humans. 










2021
Design and direction: @Igor Kolomiiets;
Copywriting: @Alice Denysenko;
Humans team: @Anya Yankovska, Olena Hell, Anton Hell;
Photo credits: @Igor Kolomiiets, @Humans, @Kiker_Chan, Arket, Unsplash.

Humans — a coffee place for humans
Published:

Humans — a coffee place for humans

Published: