Brief
Design a desk calendar for Fedrigoni customers to promote their Woodstock paper range. It should be a creative, yet functional, piece which maintains awareness of the range throughout the year.
 
Concept
Woodstock is a unique paper range made from 80% recycled pre-consumer waste and 20% FSC certified Virgin fibre. The desk calendar needs to be functional and visually pleasing, whilst promoting this uncoated pulp collection of coloured papers and boards.
 
Solution
Promoting the naturalness of Fedrigoni’s Woodstock range, the 2015 Fedrigoni desk calendar takes inspiration from where it originates from, the tree. The design is beautifully simplistic so it does not steal attention from Fedrigoni’s lovely Woodstock paper range.