2021左右設計&左右國際股份有限公司中秋禮品視覺設計(Post-it box Design)

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Project Info.

創作題材以「嫦娥奔月」為主軸，以西方美學的概念，重新注釋中秋節；視覺風格參考新藝術大師-慕夏(Mucha)的作品，畫面中嫦娥及月兔作為主角，以圓形輪廓襯底，搭配月亮、星辰為背景，並結合中秋節象徵性物件(月餅、柚子、桂花酒、桂花、燈籠等)。希望透過西方美學概念結合中國傳統文化，透過創意的設計手法，傳遞「創意設計，就在左右」的公司品牌文化，也帶給大家不一樣的視覺饗宴。

This notepad box, which is based on the theme of Chang’e flying to the moon, uses a western aesthetic for a new way of seeing Mid-Autumn Festival. The visual style draws inspiration from the Art Nouveau painter Alphonse Mucha. The main characters, Chang’e and the Moon Rabbit, are positioned prominently in front of a circular frame, with the moon and stars shining in the background. Objects associated with Mid-Autumn Festival, including moon cakes, pomelos, osmanthus wine, osmanthus flowers, and lanterns, are also shown. By blending western aesthetic principles with Chinese traditional culture, we convey our corporate branding that “RandL is the home of creative design” while offering a distinct visual feast for viewers.

Illustration Designer：莊紹瑋 Shao-Wei Chuang

Visual Designer：莊紹瑋 Shao-Wei Chuang

印刷整合：虹揚印刷股份有限公司

文宣攝影： Combine Studio 根本攝影

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Design Sketch