「bird island鸟岛」一直在寻求自我定位，产品专业化，并以精品巧克力为灵感，打造经典形象。因此，工作从品牌定位战略开始，展开成一套与商业意图一致的包装。新的身份和新的包装成为了品牌生命的转折点，并呈现出专业的性格，包装通过颜色明细区分，强调每个产品的个性 。

Bird Islad Has Been Seeking Self-positioning, Product Specialization, And Creating A Classic Image Inspired By Boutique Chocolate. Therefore, Work Begins With A Brand Positioning Strategy That Unfolds Into A Package That Is Aligned With The Commercial Intent. The New Identity And New Packaging Have Become A Turning Point In The Brand's Life And Present A Professional Character. The Packaging Is Differentiated By Color To Emphasize The Individuality Of Each Product.

Brand：BIRD ISLAND鸟岛
Project：全新定位 / 全新包装 / 全新视觉形象
Category：巧克力
Design：DY
Illustration：Circle

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