Mind Gums
In 2021 I worked for Propeller Fish designing the concept for a group of Go Ahead products. Mind Gums is a line of nootropic-containing gums meant to help you focus and manage your mental state. This product comes in three flavors: Lavender Mint, Spearmint and Peppermint. As a graphic solution, we decided to use a pattern of moving cicles. It served not only as a reference to brain waves but to the head itself, in its most minimal abstraction. The other graphics supporting the identity of the packaging suggest what could be the visual universe of the Mind Gums brand.
Special thanks to Alex Marquez and Maria Horn.
