It's no secret that the power of viral advertising is important for any major brand today.  Being able to deliver a quick visual that can drive consumer interaction is an important tool on the shelf for marketers.

Reebok tapped the creative talents of JJ Miller Photography and the finishing of MontyVFX for these Viral Spots that went live in 2022.

Telling a story with 15-30 seconds of visuals is no small task.  It's important to iterate, version and evolve to spot.  The idea is to 'circle' the creative solve as you hone each edit.

You have to think outside the box, inside the box, around, over and under the box.  The better your footage, the more fun that is... and this one was a lot of fun.

Thanks for checking out this project!  I hope you enjoyed it!