Ancient Culture Meets Modern Science

The understanding of nutrition is evolving. The sources of nutrition are evolving too. The earlier sources are unsustainable and is pushing the world towards a food crisis. 

Better Alt provides Sustainable and Functional food options packed with nutrients from whole foods and ancient ingredients, perfect for the busy, health conscious & modern consumer looking to easily integrate more nutrition into their routines. 

The task given was clear: take the brand to the next step with a complete branding, direction, packaging design, and brand narrative. 

The packaging focuses on the usage of bold and attractive colours and having a focus on the emotional benefits that the brand offers.