Social platforms are a great way to connect with your customers and increase sales. With over five billion people globally using them, it’s no wonder why they’re becoming more prevalent. Digital marketing has drastically changed the way businesses operate. Social media is one of the most vital aspects of this new strategy, as it allows them to reach out to millions of customers globally.
Before you start using social media, you must understand the reasons why it’s important for you and your business to be on it. This will allow you to make informed decisions regarding how to use it. Let’s take a look at a few ways social media has positively affected business.
Boosts Your Customer Service
Today’s customers are more likely to interact with a brand through social media, as it allows them to get instant gratification. According to a study, 42% of consumers expect a response from a brand on social media in 60 seconds.
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