The client requested us a brand strategy where the classic noblest spirit of Madrid was latent. The well known family that owned the brand exposed to us the desire of including an element that belonged to his predecessor and which has great emotional value for them, an antique pocket watch.

 

After an extensive testing process we opted for combining the synthesis of a watch with a typical object in the classical world of the fur and cattle, the marking iron. Finally we designed a monogram with the letters of the brand and we joined all the elements to obtain the symbol of identity.