The beer was brewed in honor of the bright tights waering, latvian punk rock band RITA STIENIS (Morning Log). It is not for nothing that we tried to capture the spirit and appearance of the group in these labels. Therefore, four different versions were created – the dark, doodle version with accents of punk rock aggression, two bright ones that accentuate the band’s appearance on stage in tights and an inconspicuous white version that will highlight the product on the store shelf.

After a general discussion, it was decided to launch the beer with all four label versions. Which is quite a risky venture from the brand management side, but proper rock and roll move on the other and will suit the band’s image very well.

Group member Herbe says the following about the newly created beer: “We have a song called “Punks want beer” and in general proper punk rock in Latvia is unimaginable without proper beer. That’s why “Nomadu alus” brewing specialists came to help us to create a Latvian competitor together for the world famous “Punk IPA” from “Brewdog”. We got a great American ale with citra hops, for which Ervīns Elliņš created four different and gorgeous labels with our lyrics.”

We also created a slogan or motto for the beer brand with which it will start in social networks: Morning Log beer – it’s eternal ROCK & ROLL, it’s a FESTIVAL that never ends! It’s a PARTY that goes on 365 days a year!