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    In 2011, Shannon Aleksandr’s Salon and Spa celebrated their 5th Anniversary by expanding into a brand new facility. I was tasked with redefining … Read More
    In 2011, Shannon Aleksandr’s Salon and Spa celebrated their 5th Anniversary by expanding into a brand new facility. I was tasked with redefining their brand. Making the silver S the icon of the brand was a unanimous decision. The S was implemented immediately in all collateral pieces and marketing materials including: Magazine/Newspaper/Online Ads, TV and Movie Theater commercials and the official iPhone and Android app. In the year since the re-branding, Shannon Aleksandr’s Salon and Spa has been named “Best Hair Salon” and“Best Spa” by Evansville Living Magazine and took home a Gold Reader’s Choice Award from the Evansville Courier Press. Read Less
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In 2011, Shannon Aleksandr’s Salon and Spa celebrated their 5th Anniversary by expanding into a brand new facility. I redefining their brand. Making the silver S the icon of the brand. The S was implemented immediately in all collateral pieces and marketing materials including: Magazine/Newspaper/Online Ads, TV and Movie Theater commercials and the official iPhone and Android app.
2011 Silver Addy Award
As part of the rebrand, this 30 second commercial was created to run in multiple cinemas.