ROCKSTAR HEMP - New Product Innovation
Rockstar Inc, Pepsico Germany, PepsiCo Global
Creative Director: Zach Abell
Brief: Design creative concepts for a Hemp Energy Drink, for the German market. Taking advantage of the sudden rise in popularity of Hemp drinks. Once approved, set the final print ready artwork. Create the hi-res pack shots to be used in all communication. Adapt the artwork to the new PepsiCo Rockstar layout. Produce new concepts, develop masters to be produced by PepsiCo Germany.
My Role: Graphic Designer. Led the design of creative concepts for both rounds of designs. First round of designs, pre PepsiCo take over, didn't make it to final production, however the design had been set as far as production. I had worked with PepsiCo Germany and their printers to select and approve the right colours/inks.
Adapt the first round of art to the new PepsiCo layout concepts, once these were approved, set the final Masters sent to Germany for Production. Create hi-res renders of the packs to be used in all sales and marketing communication.
