Recycling. Persuasive Poster
Week 4 | #oneperday2022 | Images 11-15
The 'cause' I decided to market towards was about recycling. Choosing to market specifically towards families and young kids.
Audience - Families with young kids (35-55 yo parents with small school-aged kids)
Process of the persuasive poster
Image 1: Idea 1 sketch
Tools -
Mars Lumograph Pencils (6 Pack)
Technique -
Pencil on paper, Pathos, Allusion, Litotes, Metaphor.
Process -
Using pencil to layout this ruff sketch. The idea was to depict the story of a grandfather and his grandchild trying to make some memories together out fishing, although it does not go to plan when they catch a coffee cup lid instead of a fish. It is a literal yet rhetoric approach of shock towards families and their children, as nobody wants to be in this scenario of wasted memories caused by something that can be easily changed. After your eye has progressed from the figures to the coffee cup lid and finally onto the text. “Memories don’t look fun like this”, is a persuasive statement, letting the parents’ emotions be set in stone to the bad scenario. The solution is then given, “Stop littering and start recycling”, letting the viewers remorse lighten when the solution is easily read. The overall feel I wanted to evoke is that memories between generations should be cherished, and so they aren’t ruined let’s take care of our planet.
What worked -
I have the most hope for the development of this advertisement. I would need to ideate further to see how it can be transferred to a clear black and white format.
What could be better -
Layout and planning could be further developed.
Image 2: Idea 2 sketch
Tools -
Mars Lumograph Pencils (6 Pack)
Technique -
Pencil on paper, Pathos, Allusion, Litotes, Metaphor.
Process -
Using only pencil to show the effective design. The story behind the poster is about two kids at the beach building some sandcastles, the only problem is there are no shells, but instead litter. Using rhetoric approaches of pathos and allusion to evoke pity from the parent that views the poster. The eye level is to represent that of a parent looking over their child. The activity, as well as the cartoon style would catch the eye of a child. Working your eye from the top of the page to the text, “do you want your kids playing in rubbish?”, is a form of rhetoric allusion. ‘Kids’ and ‘rubbish’ used in the same sentence would make any parent feel uncomfortable. “Stop littering and start recycling” offers the solution to the problem. The market is depicted on the desire that parents do not want their kids playing inn rubbish, but instead having a happy memory
What worked -
I believe the general layout and feel of the sketch would work well on a large scale, but I was worried it might be a bit crowded as a drawing and may be well off as a rhetoric staged photograph.
What could be better -
Of course refinement would make the idea further developed.
Image 3: Idea 3 sketch
Tools -
Mars Lumograph Pencils (6 Pack)
Technique -
Pencil on paper, Pathos, Allusion, Litotes, Metaphor.
Process -
Compared to the first to advertisement ideas, this was harder to come up with. Starting with pencil to depict the scene. Featuring a girl who looks down upon a row of ants through her magnified glass, the problem is that instead of the usual food items they might be carrying, they are instead carrying litter. Starting with a close-up shot of the illustration, makes the viewer feel personally connected to the scene. Unlike the first two advertisements, this one is more of a metaphorical approach. “That doesn’t look right” is a statement, almost being presented as that’s what the viewer is thinking while looking at the illustration. “Stop littering and start recycling” gives the solution to the problem. The idea is to make the parent and child initially intrigued with the design but lead to confusion and disbelief at the actual depiction.
What worked -
I think its a good idea and interesting to look at, in comparison to the first two designs.
What could be better -
Detail and further planning of layout could be considered, the current layout in further refinement could by confusing to look at.
Image 4: Final Poster BLACK + WHITE + ONE colour
Technique -
Illustrator, Pathos, Allusion, Litotes, Metaphor.
Process -
Building off the initial concept sketch from idea 2, I started by flipping the layout to create better movement down the page. The characters and other elements where slowly built through illustrator using its shape functions. Adding a stronger profile line around each individual element to create better contrast with the background. The feature colour chosen in the background is green. In Australia and most other countries, green can be associated with health, nature, and in this case, recycling. The rest of the elements on the page are in a white graphic concept, contrasted with black profile lines. Starting with the grandparent and grandchild dynamic, we can see they are unhappy. Moving along the fishing line to the coffee cup lid that has just been pulled out of the water instead of a fish. The general text is still the same from the first idea, only “stop littering and start recycling today” has been updated to create more of an urgent need.
What worked -
It was a struggle to develop an effective black, white and one colour concept design without making the poster look crazy.
What could be better -
I enjoyed how this came out, but further reflection from other sources could have been considered.
Image 5: Final Poster FULL colour
Technique -
Illustrator, Pathos, Allusion, Litotes, Metaphor.
Process -
The colour version of the final poster ended up being my favourite. Stepping away from the line art that was used and focusing on solid hues. The ‘attention’ of this advertisement is to stop littering and start recycling, emphasised that memories will be better enjoyed without the problem of litter, "Memories do not look fun like this" is the largest text on the screen which draws your eye in on the problem. The interest is directed by the style chosen; its child friendly while also inviting parents to a safe environment. The desire is centred on good memories, using pathos with the chosen figures of a grandparent and grandchild to emphasise that memories are sacred and should be enjoyed. “Stop littering and start recycling today", acts straight away and gives the solution. The hues of the image are centred mostly on blue, it can be a colour of sadness at times, and with the added sub hues of brown, adds healthy contrast and focal interest. The value of it is quite high, adding to the thought of daytime. Stepping away from shading to keep that friendly feel, but instead using different hues to add depth.
What worked -
I really enjoyed this outcome, thinking of it as being very fun and inviting towards children and adults, but still adding a serious touch.
