Launching a new brand- Step 1: Naming and domain research
New brand should provide clarity and personalized attention through quotes and tools that help you pick the right health insurance plan.
Step 2: Wireframes
Defining website sections, pages and tools to be implemented.
Step 3: Research- Focus groups
We hired an agency to video-interview 3 focus groups. All senior medicare users. We prepared mockups with different design proposals and prototypes in Figma. The goal was to hear their opinions on Brand name, Colours, and web design in general.
Step 4: Create Brand identity based on Research feedback
Step 5: Final design (Web and mobile)
As we were designing the website for senior users, we used a bit larger fonts, stronger contrast,
and all caps for form headlines.
Step 6: Digital promotional material design (newsletters, ads)
