We created a corporate identity and packaging design for a jewelry store. The task included creating a logo, selecting a palette, typography, monogram, emblem, pattern and creating branded packaging.
The Monko store offers a female audience massive, minimalist jewelry. The concept of the brand is rose gold products, which convey oriental culture in their design. The brand is designed for women from 20 to 30 years old who are ready to show passion and brightness.
The solution was: a rich, bright palette, which is associated with the warmth and extravagance of the East; a logo with elongated contrasting lines, reflecting femininity and reminiscent of the rays of the sun; the symbol of the sun itself is made as an emblem; the pattern consists of the letter of the logo, which also suggests an association with the sun; the packaging is made in a minimalistic style, like the brand policy itself: simple shapes, angles and as an application, a full logo and brand emblem.
