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2022 總統府音樂會 PRESIDENTIAL OFFICE CONCERT VISUAL DESIGN

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Branding
2022 總統府音樂會
主視覺設計概念
古城河道被風輕劃出皺褶,在陽光照映下波光粼粼;漁港邊的風箏扶搖直上,孩子的歡笑聲此起彼落。在這個科技與文化交織的城市,是風串起了一段段美好回憶。​​​​​​​
「 2022總統府音樂會」主視覺,將新竹地景與漢字美學結合,以字為窗,讓碧水與藍天在「風湧」兩字中相互成映,穿梭在其中的線條則是在烏雲後展現的金邊,整體以清爽的顏色表現潔淨感,象徵風吹雲開、滌除玄覽之境。
2022 PRESIDENTIAL OFFICE CONCERT
Visual Design Concept
A river in an ancient city ripples gently with the wind‭, ‬sparkling under the sunlight‭. ‬Kites soar over a fishing harbor‭, ‬and the‭ ‬sound of children's laughter rises and falls‭. ‬In this city where technology and culture are intertwined‭, ‬it is the wind that links together chains of beautiful memories‭.‬
The main visual of the 2022‭ ‬Presidential Office Concert combines the landscape of Hsinchu with the aesthetics of Chinese characters‭. ‬Peering through the panes of the window-like characters‭ 風 (‬wind‭) ‬and‭ 湧 (‬rise‭), ‬one can see jade green water and blue skies reflected in one another‭, ‬while the gold lines weaving through these characters represent a silver lining on dark clouds‭. ‬This‭ ‬visual uses refreshing colors to express a sense of clarity‭, ‬symbolizing a rising wind that clears the clouds away‭, ‬and too clears the heart and mind‭.‬

這些日子,我們攜手克服種種挑戰,更深刻體會每個現下的真實場景,都是未來共同的珍貴回憶。

2022 年總統府音樂會呈獻的作品,亦是一連串將回憶風乾成音符的美麗樂章。一首首記載著生命分量的樂曲,乘著風,吹過城門夥房、小河老樹;拂過高樓廠房、巨扇水庫,從高山送往大海、從過去傳向未來。

風湧的故事,自時光長廊襲來,在不同時代注入新生命,轉化為時代所需的面貌。藉著今日的樂曲撫平波動,希望能為各位的心靈捎來安定的氣息。

—— 中華民國總統 蔡英文
Preface

In recent times‭, ‬we have worked together to overcome all manner of challenges‭, ‬and have come to appreciate more profoundly that‭ ‬every time we meet in person‭, ‬we create shared memories to be cherished‭.‬

The performances at the 2022‭ ‬Presidential Office Concert embody these memories‭, ‬transformed by the winds into music and song‭. ‬Carrying with them the weight of life‭, ‬each composition rides the winds blowing through the city gates‭, ‬its houses‭, ‬streams‭, ‬and old trees‭; ‬sweeping past its high-rises‭, ‬factories‭, ‬reservoirs‭, ‬and dams‭; ‬and taking its melodies from the mountains to the sea‭, ‬from the past into the future‭.‬

The story of this concert is of winds barreling through the corridor of time‭, ‬injecting new life into generation after generation and changing its form according to their needs‭. ‬I hope today's music delivers a sense of calm and settles your spirit‭.

—— President of the Republic of China (TAIWAN): Tsai Ing-wen
主辦單位|#中華民國總統府
承辦單位|國家表演藝術中心 #衛武營國家藝術文化中心
藝術總監|#簡文彬
文案|國家表演藝術中心衛武營國家藝術文化中心
平面設計|三分之一設計.張家峻
翻譯|謝綾​​​​​​​
PRESENTER|Office of the President, Republic of China (Taiwan)
CO-PRESENTERS|Hsinchu City Government.Ministry of Culture.Ministry of Foreign Affairs.Ministry of Education.Ministry of Health and Welfare
ORGANIZER|National Kaohsiung Center for the Arts (Weiwuying)
ARTISTIC DIRECTOR|CHIEN Wen-pin
COPYWRITING|National Kaohsiung Center for the Arts (Weiwuying)
GRAPHIC DESIGN|CHANG Chia-chun
TRANSLATION|HSIEH Lin
2022 總統府音樂會 PRESIDENTIAL OFFICE CONCERT VISUAL DESIGN
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2022 總統府音樂會 PRESIDENTIAL OFFICE CONCERT VISUAL DESIGN

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