STC, the leading telecom company in the Middle East launched their new post paid packages, therefore they hired Lab X, a laboratory in the middle of nowhere to run experiments showing the effectiveness of these bundles.
This project in, my humble opinion, represents a big leap forward for the advertising scene in KSA which came as a result of a collaboration between the Client, the agency, the director and also features celebreties from the Kingdom of Saudi Arabia.
Teaser (trailer style) introducing the packages.
BOZO "the clown" (balanced package)
Jateera "the talkative machine" (unlimited talktime)
Balamita "the fish that doesn't blink" (unlimited data)
