Hi All!
The following project is a mock campaign and brand re-design for Cheerios.
Creative Brief:
Target Market: The target market is cereal consumers who look to purchase a cereal that has health benefits and is universal, not overwhelming with sugar.
Competitors:
- Fibre One
- Kashi
- Wheaties
- Quaker Oats
- Nature Valley
Goal of Campaign: The point of the advertisements is to urge consumers to choose Cheerios as their primary cereal choice. The added sentiment of “cheering up mornings” is derived from the combination of palatable flavours and health benefits. Consumers are meant to view Cheerios as a reliable, universal, and trustworthy source for their breakfast nutrition; the best way to start the day.
Tone: Radiance, cheer, growth, and health consciousness.
*This project is for portfolio purposes only
*I do not own any images used (credits below)
Facebook 3-swipe Ad
Cheerios box-redesign
Font: https://thefontsmagazine.com/font/cheerios-font/
Image Credits:
