We created a colorful and very traditional brand for the new mexican artisan sauces, inspired by their flavors.
STRATEGY
Branding
Brand name creation
Logo and identity design
Identity and brand manuals
Brand assets design
Brand Identity
Naming
Borned from the Mayan language, the word ‘‘láak’inah’’ means companion. "Akina '' seeks to position itself as the best companion for Mexican dishes, as is a sauce for any regional menu in Mexico. “There is no dish without its faithful companion, salsa”
Branding
Inspired by the colors and shapes of traditional Mexican cuisine, a typographic logo was created that conveys originality to our brand, with legible letters in capital letters to communicate rigidity, adding squared-off finishes to represent commitment. Together with the red that incites the appetite, the yellow optimism and the blue reflects confidence in our brand.
PROJECT CREDITS
Naming
Francisco Garza
Cesar Carranza
Branding
Mariana Ortega
Art Direction
Elizabeth Contreras
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Done by kiwis 🐥 with ⚡️
Thank you for your appreciation ❤️