MEG MOVEMENT
Restless? Might as well be comfortable.
What do you wear when becoming one with the couch? I’ll give you a hint, it’s Meg Movement. :) Meg Movement is a fall 2020 capsule collection designed for spending time at home. Needless to say, the creative and movement direction for this paid social campaign was inspired by bodies, furniture, and Zoom. Who needs a chair when you are a chair?
This project entailed a series of short videos for paid social and e-comm photography for Meg’s shop pages. The collection itself is very black and grey, so we added pops of color where we could — make up, socks, and backdrops.
CREATIVE DIRECTOR: JENNA JOSEPHER
MOVEMENT DIRECTOR: ANNIE RIGNEY
VIDEOGRAPHER: DERRICK BELCHAM
PHOTOGRAPHER: HEIDI SYSTO
MAKE UP: PRISCILLA PEREZ
PROPS STYLIST: DANIEL CLARK
PRODUCTION ASSISTANT: LIZ BORGER
DANCERS: MERLA PHELAN, DORCHEL HAQQ
MUSIC: MIKE BLOOM
