Champion Brand Logo and Package Rebrand - Project scope was to update the current brand to reflect a bold and unique look for the DIY mechanic. Product to be marketed and carried at local automotive stores like Autozone, O'Reiley's and Napa. 

One option was to update the logo slightly.

Artboard with works in progress.

My approach was to create an updated look based on the current colors and borrow a bowtie shape from the original legacy logo.

My approach to the packaging was to create a design using the current bottle design and label templates, but with unique colors to help identify the products on the store shelves.