#DefineYou Campaign
HOW DOES YOU CULTURE DEFINE YOU?
I delevoped a campaign, How Does Your Culture Define You, to start a dialogue between first generation New York City Residents on local college campuses and facilitate it digitally through the hashtag #DEFINEYOU. My intention was to explore to realms of identity, nationality and personal expectations experienced by the youth of my generation whom are trying to establish their own autonomy and self worth and still live out the "American Dream" their parents had in mind for them.
Close up shots of poster detail and particpant statement quotes
For the campaign images, I wanted to generate illustrious masks using a method of collage that conveys how each person identifies their selves culturally while also juxtaposing their American heritage.
Masks were personally hand-done and arranged based on research and personal interviews with the participants.
All photographs were personally taken and edited by me 
#DefineYou Campaign
10
203
0
Published:

#DefineYou Campaign

First output of A Tale of Two Cities Series featuring First Generation New York City Residents: A campaign under the title "How Does Your Culture Read More
10
203
0
Published:

Tools

Adobe Photoshop
Adobe Illustrator

Creative Fields

Copyright Info

Attribution, Non-commercial

Read More