SIG x MGP Song Series Brand Film

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SIG was once again invited to create the latest season of the film for MGP Beauty's

" Song Feng Ya Yun宋风雅韵 " series

It is a great honor that the cooperation with MGP has given us the opportunity to rediscover the Chinese elements. we hope to discuss it through
The visual performance of SIG makes the audience feel that Chinese culture can still be modern and grand.

Creative ｜创意

Song Dynasty ｜ Hangzhou ｜ Forbidden City

The Song Dynasty took simplicity and elegance as its artistic style, and it was the difficulty of this creation that it inherited this aesthetics and at the same time reflected a modern and atmospheric style.

Through Song Huizong's宋徽宗 "Ruihe Tu瑞鹤图", we connected the "Song Dynasty" and "Forbidden City" in the first scene of the opening, and also established the visual tone of the whole film from the beginning.

The Forbidden City and Hangzhou ｜ We adopted the reflection. By depicting a scene of the Forbidden City Sunshine follows the rain , we used the reflection on the ground to project the scene "West Lake and Leifeng Pagoda" in Hangzhou.

Through the product design concept of MGP, the aesthetics and product elements of the Song Dynasty are vividly displayed

Storyboard ｜概念分镜

Shooting ｜现场拍摄

We prefer to create our vision by combining shooting and CGI, let the visual of frame impress the audience

VFX ｜视觉特效

We try to use classic Chinese elements to express the relationship between the product and the scene

Product｜The surface of the Song Yun series of products cleverly combines the more modern crystal material with the calligraphy of Song Huizong. The calligraphy is hidden under the crystal in an implicit form, and can only be seen completely from certain angles.

Scene ｜We vividly present the visual scene of the Song Dynasty through CGI
And introduced a large number of animal characters and fur cloth and particle systems