Alibaba Cloud Energy Expert ®
Carbon Peak and Neutrality Targets are both a national strategy and an important part of the Alibaba Group's ESG strategy.
Energy Expert ® is a SaaS product for sustainability and energy management system shipped by Alibaba Cloud, which helps enterprises move towards carbon neutral with technology and innovation. It provides full chain management of energy saving and carbon reduction for enterprises, helping them to reduce energy consumption by 10% on average. At present, 1,700+ enterprises have used Energy Expert, and the electricity saved through PV + Algorithm optimization is about 2 million kWh/day, and the carbon reduction is 1,400 tons/day.
Our creative brief was to elevate its visual identity and product design, presenting Energy Expert as an established and progressive competitor in their field.
Year/ 2022
Role/ Art Direction, Lead Designer
Role/ Art Direction, Lead Designer
Credits/ Qiaoqiao Tang, Xiao Tan, Genle Zhu
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