Lynsey Berry's profile

Persuasive advertising

The Persuasive Posters
#oneperday2022
Pencil for drafts and photoshop for finals
Target - Families with young kids (35-55 y/o parents with small school-aged kids)
Below.
Top Left Image:
Two happy parents watching their child play/looking into a crater with the earth in the background.

Top Right Image: As a landscape image Earth is flourishing on the left with over stated trees and rivers with mars on the right with a house on it, depicting that this is where we live. 

Bottom Image: As the viewer you are looking at a window in a house that has a nice view of the earth. To the right of the window we have a door that has an adult and child wearing space suits, walking into the house.
My idea was originally to convince parents and kids of cereal however I found it a bit boring and didn't keep my interest. I played with another idea of saving the earth but instead of making green movements and convincing others of them I decided that it was more fun and would get the point across to move to mars! It's a great over exaggeration or hyperbole given the worlds long term fascination with moving to mars.

There are just a few examples of recent years publications:
Javier E. David, CNBC (Oct. 18, 2015) Why Humanity's Survival May Depend on Colonizing Mars. NBC News
https://www.nbcnews.com/tech/innovation/why-humanitys-survival-may-depend-colonizing-mars-n446196 

NADIA DRAKE (SEPTEMBER 28, 2016) Elon Musk: A Million Humans Could Live on Mars By the 2060s. National Geographic
https://www.nationalgeographic.com/science/article/elon-musk-spacex-exploring-mars-planets-space-science 

Vivian Giang (April 9, 2015) A MARTIAN LOVE AFFAIR. Here’s why humans are so obsessed with colonizing Mars. QUARTZ
https://qz.com/379666/heres-why-humans-are-so-obsessed-with-colonizing-mars/
Encouraging kids to eat healthy 
Black and white image with one colour.

Persuasive advertising
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Persuasive advertising

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