Johnnie Walker
When You Walk Around the World
When You Walk Around the World
The marketing objective is to promote the brand identity of three individual Johnnie Walker labels: Blue Label as rare and exclusive, Green Label as a blended malt, and Red Label as full of character.
The marketing strategy is to emphasize the notorious man who walked around the world, and acknowledge his accomplishments of each scotch whisky label through identifying their individual personality and character.
The marketing strategy is to emphasize the notorious man who walked around the world, and acknowledge his accomplishments of each scotch whisky label through identifying their individual personality and character.
