The brief was to design an ad campaign for a training shoe. I chose to start with a slogan and work my way from there. I took photos of sculpture and then used Photoshop to put images of trainers onto the models.
Guerilla Advertising Campaign. This was based on trying to promote people to look up and look around when walking around outside. I took photos of interesting sculpture or architectural featurers, which I then turned into high contrast black and white images and put against the red, white and black text and arrows. The idea was that the posters would be placed at eye levl to then encourage people to see what they are missing. In an attempt to mock these up I placed the posters in their original context.