As a part of the Promotion Design Module, I created a web banner for Vicco Laboritories.
Aim : The aim was to promote and rebrand Vicco Laboratories.
The campaign aims at changing the identity of Vicco to being a brand for todays woman. Changing the stereotype that fair and young is beautiful. Bringing in women from all walks of life and all age groups, Vicco is a brand that makes your skin healthy and therefore beautiful.
The campaign uses 5 different women of different age groups, economic backgrouds, different skin color and different body types. The campaign aims at curing the problem at it’s root of what we as
a society think is beautiful.
Main Media : TVC
Secondary Media : Web Advertisment
