Brand Identity Development for Fundación Eres (CHILE)
Fundación Eres is a Chilean NGO that stands for the rights of persons with disabilities and their families. They develop several inclusion projects such as Hiking Without Limits (Senderismo Sin Límites)—an inclusive hiking programme—and Eres lo que Decides—an autonomy and independence development programme for persons with disabilities.
For the visual identity development, we worked with the idea of vitality, joy and uniqueness. We used as well the concept of clustering, which creates a diverse framework where the differences of each part or member bring the beauty to the big picture.
Inclusion and accessibility were taken into account while making the visual decisions for this project.
General Brand Style
Institutional Brand Style
Sub-brand: Tránsito a la Vida Independiente (TVI)
Sub-brand: Senderismo Sin Límites (Hiking Without Limits)
