Strava Races was a pilot project geared towards competitive runners. The goal was to create a different form of racing for Bay Area runners. My role in the project was to create an identity for Strava races that included a logo, race badges, landing page, and print materials.
Each race had it's own promotional card that was distributed to local run shops, as-well-as a printable PDF of a map and turn-by-turn directions for participants to familiarize themselves with the courses.
The landing page was designed using the preexisting framework of our Challenges page with the goal in mind to visual separate the two pages. Visit the page at strava.com/races.