Karolina Święch’s legal conunsel’s office is her personal brand. She supports entrepreneurs and business owners in legal matters. Her work is distinguished by great contact with clients, professionalism, reliability and transparency in handling cases.
What did the client need?
The client needed a visual identity that would make her brand stand out on the market. She wanted to avoid boredom, clichéd legal symbols and simple associations. The identity was to be elegant, simple and classy. The project was supposed to reflect Karolina’s commitment to aesthetics and attention to detail – on a daily basis and, above all, at work.
What did my job involve?
I designed a personal logo for the client made of her first and last name in the full and short version. Additionally, I designed a monogram made of her initials and the shield symbol, which I added subtly to the design. The motif connecting all three variants is the calligraphed letter K. The color of legal counsels in Poland is blue – I looked for a nonobvious, not tired shade of this color and added an elegant palette to it.
SERVICES:
Logo design
Visual identity
Publicity materials
Visual identity
Publicity materials
