Mercedes-AMG - 'Lewis Hamilton' Phygital Activation
The Festival of Speed is an annual celebration of the latest performance offerings from the world´s top Marques. We teased what Mercedes-AMG had in-store for festival-goers with a comprehensive social media campaign, starting with this Insta Stories idea.
Watch the short video (below)
At the festival, guests had the fully immersive VR experience through headsets at the Mercedes-AMG pit booth. The new AMG C 63 Coupé was there, with a few being lucky enough to take a flying lap, for real.
Watch the lap in VR (open in Chrome on desktop or using VR headset)
BTS with Lewis during VO recording (below)
Watch the short project Case Film (below)
Credits:
Account Management: Ryan Livie
Agency Art Director: Steven Tyler
Agency Copywriter: Kyle Jacobson
Agency Producer: Caroline Switala
Animation Company: Sinister Studio
Animator: Jarrod Sheldon
Brand Representative (Client): Mercedes-Benz
Chief Creative Officer: Mike Schalit
Cinematography: Justin McGillivray
Creative Director: Tim Beckerling
Director: Christian van der Walt
Editing Company: Sinister Studio
Editor: Novak Miler
Executive Creative Director: Brad Reilly
Film Production Company: Sinister Studio
Music & Sound Composition: Grant Harris
Performance: Lewis Hamilton
Post Production Facility: Sinister Studio
Producer: Dries Uys
Recording Studio: Cut & Paste
Strategist: Michael Blunden
VFX Operator: Novak Miler, Jarrod Sheldon, Ben Van Der Walt, Gcina Sandlana, Kyly Sheldon
Thank You
