Happy to introduce my newborn project — bottle design for Austrian start up. This drink is original variant of famous Japanese soju, adopted for European costumer.
Inari is a name of Japanese goodness of rice. This word already contains a poetry, so our goal was to make all design as simple as possible. We tried to make lettering for logo elegant and clean. Front side ornament is inspired by Japanese and Indian ornaments. Product line contains 4 tastes which can be recognized by color coding. Backside has only infographic elements and main info.
We had a small budget and did not realize some creative ideas but final connection of bottle and stickers looks stylish, minimal and fresh. Despite the obvious simplicity of design we tried a lot of variants. We wanted to save Japanese spirit — polite, esthetic, accurate and silent, with little decorative but strict details.