What Comes First?
Georgia Department of Health
The challenge was to create a teen pregnancy prevention campaign that would engage teenagers and be appropriate for public spaces such as schools and libraries.

We met with several focus groups of teens from the local high schools to talk about their perceptions of teen pregnancy and what they would like to see in a campaign.

The posters and billboards were well received, and were used throughout the state for Teen Pregnancy Prevention Month in May 2008.
The billboards featured local teens, who chose a slogan and drew their own signs.