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PT
Rizelo é uma clínica médica integrada, localizada em Chapecó/SC, que trabalha com atendimento humanizado e horizontal. Através de diferentes especialidades da área da saúde, a clínica busca olhar para o que importa, de fato, ao fazer o diagnóstico de um paciente. Ao abraçar as lutas e problemas de cada pessoa, a clínica mostra seu olhar humano.
Para representar visualmente seu DNA, foi explorado o conceito filosófico de um rizoma, utilizado por Gilles Deleuze e Félix Guattari, que parte do entendimento de que as coisas podem se ligar a tantas outras distintas, e seguir para outros caminhos. Também assim são conectadas as diferentes abordagens da clínica.
EN
Rizelo is an integrative medical clinic, based in Brazil, which works with human-centered and horizontal attendance. Through different medical specialities, the clinic seeks to look at what matters the most, when it comes to diagnose a patient. By embracing each person's struggles and problems, the clinic shows its humanized gaze.
To visually present its DNA, we explored the philosophical concept of a rhizome, used by Gilles Deleuze e Félix Guattari, which assumes that things can be connected to any other, and follow further paths. Also in this way, are connected the different approaches of the clinic.
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![brand design design gráfico identidade visual logo Logo Design Logotipo marca visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/81f767151490823.630d447c1cc25.png)
![brand design design gráfico identidade visual logo Logo Design Logotipo marca visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2f4fe6151490823.630d2591701c8.png)
![brand design design gráfico identidade visual logo Logo Design Logotipo marca visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0f4640151490823.630d447c1d517.gif)
![brand design design gráfico identidade visual logo Logo Design Logotipo marca visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a14203151490823.630d2185c1b91.png)
![brand design design gráfico identidade visual logo Logo Design Logotipo marca visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8244b7151490823.630d2185c13fd.png)
![brand design design gráfico identidade visual logo Logo Design Logotipo marca visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e39d2f151490823.630d2591709d6.png)
![brand design design gráfico identidade visual logo Logo Design Logotipo marca visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/eaafea151490823.630d25916f974.png)
![brand design design gráfico identidade visual logo Logo Design Logotipo marca visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/44b57e151490823.630d2185c484f.png)
![brand design design gráfico identidade visual logo Logo Design Logotipo marca visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/82ad5e151490823.630d2185bfd00.png)
![brand design design gráfico identidade visual logo Logo Design Logotipo marca visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/17586e151490823.630d2185c3204.png)
![brand design design gráfico identidade visual logo Logo Design Logotipo marca visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/597cbe151490823.630d2185c393a.png)
![brand design design gráfico identidade visual logo Logo Design Logotipo marca visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/954fa2151490823.630d2185c4faf.png)
![brand design design gráfico identidade visual logo Logo Design Logotipo marca visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/725b3e151490823.630d2185c407c.png)
Branding: Agência Gatilho
Creative Direction & Verbal Identity: Mauricy Pace
Design: Bruna Mikulski