Project we did for our client, SOSBarnbyar. A charity in Sweden for the wellbeing of children. They wanted us to create a concept for raising awarness of the brand as well as what we percieve the future of fundraising could look like. Our insights led us to this concept. Chalk with a child. People don't donate, because they either forget or do not feel emotionally connected to a charity. These devices already exists in Africa, but in only a few schools. By using already existing tech, we want donaters to build a relationship with the actual people they donate to. By connecting with them digitally, from the charity's website, they will be abe to stay up to date with what their money is doing and building a stronger bond with their cause. 

 

I was responsible for concept development, copywriting as well as art direction.

Team members were: Johan Fredrikson and Ben Langeveld.